Encourage members to ask your team about how they can help make holiday gatherings extra special.ģ. Offer to set up a special holiday tasting experience when brand loyalists reach out to make a reservation or inquire about a private appointment. Begin with your long-term club members first when setting up your call list.Ģ. A phone call goes a long way as members receive an overwhelming amount of holiday emails. Personally invite your top membersto a holiday event or private wine allocation offer. Top 5 Tips for Delivering the Unexpected this Holiday Season:ġ. How can your DTC team “Deliver the Unexpected” when brand loyalists reengage in person and online? What do brand loyalists want this holiday season? MORE HEART! Your top club members and direct customers have supported your wine brand throughout the year and now they are making plans to enjoy the holidays with friends and family. Loyalists want meaningful interactions with the brands they most admire and don’t want to receive email campaigns with sales gimmicks”. “As 2018 comes to a close, we are now living in the Experience Era in which brand loyalists expect businesses to anticipate needs. When this happens, loyalists get turned off.
Too often, we see a crossover from internal strategy messaging to consumer-facing messaging both in person and online. While it is a best practice to establish sales goals based on past performance and key trends, we don’t want to extend “transactional” messaging to brand loyalists this holiday season.
We read eNews campaigns about “maximizing sales” during OND (October November December). Visitor center teams are trained to sell those bundles and gift cards.
We know the drill….DTC sales and marketing managers need to release Holiday Gifting Campaigns by October 15th to generate the most revenue during the busiest purchasing season of the year. Get the top 5 Tips for Rewarding Wine Brand Loyalists this Holiday Season! Top 5 Tips for Rewarding Wine Brand Loyalists this Holiday Seasonĭoes your Winery DTC Team have a Plan in Place to Reward and Recognize Brand Loyalists during the Holidays?
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